AT&T creative + production

AT&T came to IU in need of young, bright minds to interpret their new brand image and creatively engage viewers with the Rethink Possible campaign. Our filmmakers eagerly submitted their ideas for consideration, and the best concepts and treatments were awarded production budgets. Ideas United managed productions from start to finish, ultimately delivering amazing content. The top spot, "Carrier Pigeons," directed by Matt Lincoln, delivered what AT&T described as "a million dollar production value" within a minimal budget.

Results - Process

  • 1. Turnkey - full recruitment and project management
  • 2. Training - client brand rules and integration
  • 3. Production - IU managed all financial, operational, and production logistics to simplify the process for AT&T
  • 4. Content - a moving and beautiful piece encouraging you to 'Rethink Possible'
  • 5. Exposure - commercial aired nationally on TV and online
  • Results - Summary

    Students nationwide shared fresh, authentic concepts for AT&T to consider With minimal budget, IU's filmmakers and infrastructure delivered a video worth sharing PR opportunity for AT&T by supporting young filmmakers