Starbucks recently launched its first brand campaign in an ambitious way by featuring customer stories from across the globe through video and photography - all captured in a single day. On National Coffee Day, September 29, the campaign rolled out featuring short documentary vignettes and a larger brand video for Meet Me at Starbucks.
Ideas United participated in a multiple agency initiative to capture content in key Starbucks markets around the world, all in a 24 hour period. Collectively, 59 stores in 28 countries were covered using nearly 50 local filmmakers and photographers. Ideas United leveraged its network and nimble recruiting abilities to provide creators in places ranging from Singapore to Jordan.