REVLON Social + production

The Revlon Expression Experiment asked women to take a chance and try a bold new look. We shared this mission with our We Make network, focusing on our top female filmmakers, and received exceptional treatments for Revlon to review. Multiple projects, all with creative takes on the Revlon Expression Experiment, were given the green light. Instead of "faking" authentic content with a traditional production agency, Revlon featured Rylee Ebsen and Sarah Thacker's films on the Revlon Expression Experiment hub.

Results - Process

  • 1. Turnkey - full recruitment and project management
  • 2. Training - brand rules, product usage, and integration
  • 3. Timing - 1 month of total production
  • 4. Content - 7 separate directors making over 60 short videos for online distribution
  • 5. Exposure - top videos launched through Revlon social media

Results - Marketing & Social

  • Engaging content made by young female filmmakers for women
  • A large volume of high quality content for Revlon to pick and choose from
  • PR opportunity for Revlon by supporting young women
  • Top series chosen for distribution through Revlon social media

Profile - Rylee Ebsen

Rylee is currently a full time student at NYU’s Tisch School of The Arts with a focus in writing, directing, editing, and art direction. She makes her own films in & out of school, while also working with production companies (reading scripts, assisting executives, and arranging castings). She is an easy-going, jubilant, and determined young filmmaker looking to learn from talented artists while establishing her craft and making a name for herself in this business. From narrative shorts to music videos to commercials, Rylee’s films have been selected by many festivals and have won several awards. The Directors Guild is more than 90% men and she’s looking forward to doing something about that.

Profile Sarah Thacker

Sarah Thacker is a 24-year-old graduate directing student at Chapman, based in Irvine, California, and is an alumna of the University of South Florida. She has been writing and directing short films, promotional videos, and music videos since she was 17 and has won numerous local, regional, and national awards for her work. Her shorts have screened at festivals such as the Sunscreen Film Festival, Newport Beach Film Festival, Independents Film Festival, Gasparilla Film Festival, and the Cannes Film Festival Short Film Corner. Sarah joined Ideas United's We Make network after winning the Best Picture award at the 2009 Campus MovieFest International Grand Finale with her film Rhapsody.