The marketing branch of the Atlanta Falcons came to us looking for an agency that could authentically represent the deep roots of the team’s fan base, and Ideas United was more than ready to #RiseUp to the challenge.
We partnered with AMBSE Entertainment to complete two projects for the Falcons: the Personal Seat License (PSL) campaign for Atlanta’s new Mercedes-Benz Stadium, as well as the official in-stadium hype video for the 2016-2017 season. Both projects involved high quality video production guaranteed to excite existing fans while arousing interest in new ones.
PSL - The PSL video has been featured on the Mercedes-Benz Stadium (MBS) site as well as in online digital ads. Since the launch of the PSL campaign, over 68 sections of the MBS have been sold out (over 65% of total seats) with at least 50% being current season ticket sales - meaning 50% of current season ticket holders have purchased tickets for the new stadium.
Hype - The exciting and visceral hype video was part of the Atlanta Falcons social media campaign, and has reached more than 200,000 people. Our team dutifully paid close attention to the Falcons’ brand identity in an effort to inspire old and new supporters.